EU Advances Sustainable Packaging with Groundbreaking New Rules
- Muhammad Ahmad
- Dec 17, 2024
- 2 min read
Binding targets to reduce waste, boost re-use, and promote circular economy packaging
EU sets new packaging regulations to cut waste and drive sustainability
Binding re-use targets and stricter single-use packaging restrictions introduced.
Mandatory recycling content for packaging materials by 2030 and 2040.
New rules support a circular economy and tackle environmental challenges.
The European Union has formally adopted a packaging and packaging waste regulation, marking a significant milestone in its sustainability efforts. The regulation, approved by the Council, imposes binding re-use targets, restricts specific single-use packaging, and minimizes unnecessary packaging. The rules cover the full packaging lifecycle, ensuring sustainable practices are integrated at every stage.
This step is critical as the amount of packaging waste in the EU continues to rise. In 2022, each EU citizen generated an average of 186.5 kilograms of packaging waste, underscoring the need for systemic change. The regulation aligns with the EU’s broader goals of achieving a circular economy and climate neutrality.
Technical Focus
The new regulation includes
Recycled content targets: By 2040, up to 65% of single-use plastic bottles must be made from recycled materials.
Single-use plastic restrictions: Applies to items like pre-packed produce under 1.5 kg and single-use toiletry bottles in accommodations.
Re-use mandates: Includes 40% binding targets for transport packaging by 2030, with plans for expansion by 2040.
The rules also emphasize consumer engagement, requiring clear labeling on packaging to support sorting and recycling. Operators must offer re-fill options for beverages and ready-to-eat meals without extra charges, promoting re-use behaviors.
“This regulation addresses the root causes of waste generation by integrating sustainability across packaging’s lifecycle,” said an EU representative.
With formal adoption complete, the regulation will be published in the EU’s Official Journal and take effect 18 months after entry into force. The move sets a new standard for sustainable practices, aiming to significantly reduce environmental harm and pave the way for a greener Europe.