Branding Trump ‘Climate Denier’ Is Counterproductive

Call it American exceptionalism, fascination or plain envy. But it’s a well-established fact that events in the US - both political and non-political - reverberate around the globe in a way that no other country can match. From major geopolitical shifts to political rhetoric, events in the U.S. inspire strong reactions, even in countries on the other side of the world. 

The US election demonstrates this well. People in countries across the world suddenly have strong opinions on the outcome, and are broadcasting their thoughts for everyone to hear - even when they would be better keeping these to themselves. 

A prime example of this is London’s Deputy Mayor, Mete Coban. Speaking in front of a friendly audience - but in a public event nonetheless, that he must have known would be recorded - Mr Coban denounced soon-to-be-returning US President Donald Trump as a “climate denier.” While understandable, this was a mistake. 

Mr Trump’s views on climate change are well known. He is no booster of sustainability, and his views strongly differ from this newspaper’s. However, denouncing Trump as a climate denier is counter-productive. 

It’s worth noting that Mr Coban’s comments do not reflect the views of the political party he represented, Labour. Earlier that same day, the Labour administration went out of its way to congratulate Trump for his election victory. They knew, as Mr Coban had forgotten, that the best way to get people to change their ways, is not to insult them, but to get close to them. However their hard work is now undone.

If anything, insults simply reinforce the convictions held by another. People don’t change their minds when they're attacked; they become defensive. So, if the goal is to shift Trump’s stance on climate change, calling him out in a hostile way is the wrong approach.

The key to influencing someone’s views lies not in public criticism, but in building a relationship. One of the best examples of this approach comes from none other than Elon Musk. Despite the criticism Mr Musk faces from many quarters, he has arguably done more to advance clean energy and climate change solutions than anyone else on the planet. While Trump was not originally a huge supporter of electric vehicles (EVs), Musk’s ability to get close to the former president changed this completely. By establishing a strong and friendly relationship with Trump and engaging directly, Musk was able to influence Trump on key policy decisions regarding EVs and renewable energy.

Take, for instance, the Biden Administration’s Inflation Reduction Act (IRA). Due to Musk’s influence, Trump, who was once a fierce critic of EV incentives, is now far less likely to repeal parts of that legislation, thanks to the quiet, behind-the-scenes work of people like Musk. By building a bridge instead of burning one, Musk has effectively influenced Trump in a way that public condemnation never could.

This should serve as a lesson in how to navigate difficult political terrain. Influence is not about grandstanding or seeking easy applause from a friendly crowd. It’s about rolling up your sleeves, engaging with people you may not like or agree with, and working with them where possible. Yes, it’s hard work. Yes, it’s uncomfortable. But in the long run, it’s far more effective than simply dismissing people who disagree with you. The sooner that people like London’s Deputy Mayor understand this the better.